![]() ![]() The Gaming Association also estimated in March that Americans would wager more than $10 billion on the 2018 NCAA men’s basketball tournament. The American Gaming Association reports Americans bet more than $150 billion on sports in 2017. Make no mistake: There is big, big money at stake here. So just keep that in mind when they're talking about integrity." "Genius Sports is probably paying them like $300-$400 million for 10 years for exclusive access to their data to then disseminate to sports books. This deal is about laying the foundation for them to monetize this new environment. "It has everything to do with sports wagering. "Nowhere in the release does it say anything about sports wagering," Brett Smiley, who runs the legal sports betting site, said in a phone interview. It also didn't mention, as ESPN reported in May, that "one of Genius Sports' subsidiaries, Betgenius, offers services to betting operators in the United States and internationally, including a sportsbook management platform and digital marketing." Genius now has partnerships with the NBA, Major League Basketball, the PGA, FIBA and the Premier League, among others.Ī Genius Sports spokesperson told ESPN the partnership with the NCAA does not include any betting rights. The NCAA never mentioned sports betting in the release. ![]() The NCAA said the initiative "will benefit the NCAA’s more than 1,100 member institutions across all three divisions and will be used in select NCAA championships, starting with men’s and women’s basketball tournaments in 2019." ![]()
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